Platform Proficiency: Basic knowledge of major social media platforms including Instagram, Facebook, Twitter (X), LinkedIn, and TikTok. Familiar with posting, scheduling, and engaging on these channels.
Content Creation: Ability to create engaging captions, source relevant hashtags, and design simple graphics using tools like Canva.
Community Engagement: Strong communication skills for responding to comments, DMs, and fostering online community interaction.
Analytics Awareness: Introductory understanding of social media insights and basic performance metrics (likes, reach, engagement rate).
Organizational Skills: Experience using content calendars to plan and schedule posts consistently.
Adaptability & Willingness to Learn: Eager to stay updated with social media trends, platform updates, and content strategies.
Team Collaboration: Comfortable working with designers, writers, and marketing teams to align content with brand goals.
