Operations Management
> Led SEO, Ads, and Account Management team performance discussions, strategies and workflow alignment
SEO
> SEO Audit and Optimizations
> Google Analytics and Google Tag Manager conversions tracking setup
> Keyword Research, Metadata, Local Directories Submission
Website Administration
> Perform content maintenance and updates for WordPress/WooCommerce, Shopify, Zest website platforms
> SEO On-page Optimizations
Meta Ads/Instagram Ads
> Meta Pixel and conversions tracking setup
> Manage, implement and monitor online advertising campaigns
Google Ads
> Setup and manage Google Merchant Centre account and feed for Google Shopping campaigns
> Manage, implement and monitor Google Search, Display and Shopping Ads campaigns
Certifications
> Google Analytics
> Google Search, Display and Shopping Ads
Project Management
> Coordinate website design, build and digital marketing projects timeline and task status updates
> Google Data Studio Reporting
LinkedIn/Bing Ads
> Conversion tracking and campaigns set up
