I specialize in CRM Operations with a focus on Salesforce data management, workflow design, process documentation, and cross-functional coordination. I’ve supported US-based SaaS and fintech teams by improving data accuracy, streamlining event workflows, reducing duplicate records, and building scalable systems that keep sales and marketing operations running smoothly.
My background in communication research — combined with hands-on experience in lead management, contact enrichment, account matching, and opportunity status updates — allows me to bridge analytical work with clear, structured workflows that teams can actually use.
I enjoy digging into messy data, finding patterns, and turning them into clean, repeatable processes. I also love creating documentation, training teammates, and building tools inside spreadsheets that make work easier for everyone.
Currently, I support CRM and sales operations through campaign management, data hygiene, contact enrichment, opportunity status governance, and workflow optimization.
Working remotely since 2018.
MA Communication (coursework completed) | BA Communication Research, University of the Philippines.
