• Managed end-to-end product listing processes in Shopify, including sourcing product details from suppliers, writing concise and compelling product descriptions, structuring variants, setting up pricing, and uploading high-quality supporting imagery.
• Created and optimized product collections to improve store navigation, applying proper tagging, categorization, and merchandising strategies to enhance customer browsing experience.
• Maintained overall online store management by regularly updating website content, homepage banners, promotional sections, and basic design elements to ensure brand consistency and seasonal alignment.
• Coordinated with content and creative teams to ensure product information, visuals, and marketing assets were complete, accurate, and aligned with campaign timelines before publishing.
• Managed product enrichment initiatives including description updates, category refinement, image optimization, and quality assurance checks to maintain high data accuracy standards.
• Monitored bestselling and high-performing products using Google Analytics and Power BI, supporting strategic merchandising decisions to improve visibility and conversion opportunities.
• Tracked and maintained inventory levels within Shopify to ensure stock accuracy, prevent overselling, and minimize the impact of out-of-stock (OOS) items on customer experience.
• Created blog posts and website content aligned with brand voice and product promotions, supporting SEO efforts and customer engagement initiatives.
• Performed routine quality audits to ensure overall store accuracy, functional performance, and a seamless user experience.
• Supervised and guided a team of Product Data Assistants and Category Merchandisers, ensuring product uploads, categorization, and website updates were accurate and completed on schedule.
