I specialize in CRM systems and workflow automation — turning chaotic lead management and manual processes into organized systems that run without you. I work with founders and small business owners who don't have an in-house ops person.
15+ years in banking operations, executive escalations, and process improvement in highly regulated environments taught me what breaks without structure: missed follow-ups, buried leads, no visibility into what's happening. I bring that same process discipline to your business.
Primary specialization: Executive Operations & Systems
Executive Support
Manage calendars, inbox, and client communication so nothing falls through during high-volume weeks.
Coordinate meetings, travel logistics, and follow-ups, keeping leadership focused on priorities instead of logistics.
Set up automated replies and follow-up flows (Meta Business Suite, ManyChat) that keep communication moving without manual work.
Systems & Operations
Build and manage CRM systems (GoHighLevel, Google Sheets) that track leads from first inquiry to close.
Document SOPs and map workflows so the business doesn't run on one person's memory.
Build KPI dashboards and reporting systems that show what's actually happening.
Additional support: Real Estate Operations
Manage lead response across six-plus listing platforms (Facebook, Instagram, TikTok, OLX, Lamudi, Rentpad), so no inquiry sits unanswered.
Coordinate broker communication and client records, keeping deals moving without gaps.
Build CRM systems tailored to property businesses, giving brokers one place to track every lead.
Track record: cut a team's manual workload by half through automation, and brought error rates down from ~10% to 1-2% through SOP redesign — corporate-grade process discipline applied to founder-led businesses.
I work daily with Claude, ChatGPT, and Gemini for AI-assisted research, documentation, and workflow automation.
If your operations run on memory instead of systems, let's talk.
