I am a video editor specializing in high-performing DTC
ad creatives designed to drive attention, engagement, and conversions across platforms like TikTok, Instagram, YouTube, and paid social campaigns. I focus on performance-driven editing that transforms products into scroll-stopping ads built around strong hooks, storytelling, and clear calls-to-action to maximize sales and revenue. I combine traditional video editing expertise with AI-powered tools to accelerate production and enhance creative quality, including AI-generated visuals, voiceovers, and asset creation. My approach is rooted in DTC marketing principles, ensuring every ad is optimized for retention, conversion, and measurable business growth rather than just aesthetics.
