Senior Funnel Copywriter with 7+ years writing and leading conversion copy for DTC and eCommerce brands in health, wellness, and beauty. I write across the full funnel: advertorials, pre-sell pages, sales pages, upsells, checkout pages, and packaging copy, all built to move real metrics.
Most recently, I was promoted to Senior Funnel Copywriter at Riptide, where I led a 3-person copywriting team across 10+ brands and owned the testing roadmap: deciding which funnel hypotheses to test and turning performance data into new angles and hooks. Before that, I led a 5-person Amazon Creatives team at TransBiz, contributing to an 805%+ increase in a client's monthly Amazon sales using the RMBC method.
I'm also an AI content engineer. I've built advanced Claude, Gemini, and ChatGPT Pro workflows for research, ideation, and drafting using the PMSM framework (Problem, Proble-----------chanism, Solution Mechanism, Solution) to systematize product strategy. If you need a writer who can move fast without losing strategic depth, that's where I fit.
Available full-time or long-term contract, PH-based, flexible hours.
