Senior Paid Media Strategist | Google Ads & Meta Expert | Performance Marketing Specialist
Results-driven digital marketing professional with over a decade of experience managing and optimizing paid media campaigns across Google, Meta, and other key platforms. Proven ability to develop data-driven PPC strategies that increase ROI, lower CPA, and improve overall campaign efficiency. Deep expertise in search, display, shopping, and video advertising, supported by strong technical skills in Google Analytics, Tag Manager, SEMrush, and A/B testing.
Successfully led campaigns for top-tier global brands including Toyota, Ford, Hasbro, Nestlé, Shopee, and Lazada across diverse regions such as the US, APAC, and EMEA. Known for cross-functional collaboration, strategic planning, and consistent execution aligned with business objectives. Adept at mentoring teams, managing large-scale budgets, and driving performance through advanced targeting and optimization techniques.
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