Hi! I’m Altricia, a PPC Specialist with hands-on experience in Microsoft Advertising (Bing Ads) and an Executive Operations & Project Assistant. I’ve managed 80+ advertiser accounts. I also supporting business operations, project coordination, reporting, and client communication.
I handle:
* Microsoft Ads campaign setup (Search & Display) and ongoing optimization
* Keyword research, search term analysis, negative keywords, and bid/budget adjustments
* Performance tracking and reporting (CTR, CPC, ROAS, conversions, account health)
* Account audits with clear, actionable recommendations
* Executive operations support including scheduling, email/calendar management, and task coordination
* Project assistance such as tracking deliverables, organizing workflows, and follow-ups
* Lead and outreach support, including CRM/Sheets organization and basic messaging
* Basic content support using Canva and content scheduling
I’m detail-oriented, fast to adapt, and comfortable working in structured environments with clear goals and deadlines. I bring a mix of advertising expertise and strong operations support to help businesses stay organized and perform better.