As a Key Account Manager at Pepsi, I manage major retail clients, build strong business relationships, and drive sales growth. I create and run sales plans, manage promotions, and work with data to improve product placement, pricing, and assortment. I handle contract negotiations and ensure smooth operations with our retail partners. I also support trade marketing by organizing in-store promotions and working closely with distributors to make sure our products are always available and well-presented.
Before this, I spent six years in marketing roles at car dealerships. I planned and executed local marketing campaigns to attract customers and increase sales. I organized events like test drives and showroom launches, worked on brand communication, and managed social media and digital promotions.