Results-driven Information Technology graduate and Marketing Specialist with hands-on experience in executing paid Meta Ads and Google Ads campaigns, short-form content creation, and platform growth strategies. Proven ability to analyze backend platform data, identify user friction points, and design hyper-local campaign strategies to drive conversion. Adept at managing end-to-end creative production, page analytics optimization, and community engagement.
Work Experience:
Sales and Marketing Specialist | Gig Market PH February 2026 – Present
- Digital Ad Campaigns: Strategized, set up, and managed paid Meta Ads and Google Ads campaigns to drive targeted platform growth.
- Targeted Ad Adjustments: Developed and executed synchronized Meta ad campaigns targeting separate consumer and service provider demographics to solve marketplace liquidity challenges.
- Data-Driven Analysis: Analyzed backend platform data and user registration metrics to identify core product friction points, technical verification bugs, and user drop-off trends.
- Strategic Planning: Formulated a hyper-local marketing pivot strategy targeting specific high-demand niches within Quezon City to maximize ad spend efficiency and drive successful transactions.
- Content & Scheduling: Managed the end-to-end creative production pipeline, including copywriting, ad layout design, daily content scheduling, and community response management via Meta Business Suite.
Social Media Manager | Bad Lyrics Facebook Page February 2025 – August 2025
- Created and edited highly engaging short-form video content, tracking performance analytics to boost audience reach and community engagement.
- Utilized Meta Business Suite to manage content calendars, maintain post consistency, and optimize scheduled posting times based on audience insights.
- Pivoted the page’s core content strategy to trending AI tools and technology topics under executive direction, maintaining high retention rates through the transition.
Multimedia Team Lead (Internship) | SupSoft Tech February 2025 – April 2025
- Led a creative intern team in producing daily multimedia assets tailored to specific digital niches.
- Reviewed page analytics to adjust posting schedules, maximize reach, and identify optimal times for audience interaction.
- Designed the official brand logo and background layout assets to establish a consistent visual identity.
- Managed administrative responsibilities, including team documentation and daily attendance logs.
