I’m a marketing generalist and brand strategist with 13+ years in fashion, lifestyle, and consumer goods. I’ve driven measurable results, including 47% sales growth over three years for a multi-brand business and 20% social media audience growth through integrated campaigns. As a startup co-founder, I led market research and go-to-market execution from validation to beta launch, onboarding 50+ early users while contributing across product, marketing, and operations.
My recent startup experience has helped me gain expertise in market research and analysis, while being independent and resourceful, and growing my digital fluency by learning emerging tools in marketing and business processes. To apply structure and proven methodologies and improve efficiencies, I worked to gain my CAPM certification in project management. I enjoy collaborating with teams, supporting product development, and building strong relationships with internal and external partners across time zones in the US, EU, and APAC. I thrive on blending strategy with execution, and I am experienced in remote and corporate setups. My toolset includes Google Workspace, ClickUp, -----------, Slack, Shopify, Canva, Mailercloud, and Adobe editing tools, with experience in Google Analytics 4 and Meta Ads Manager, and a background in website content development, SEO, and Meta platforms. I have prepared product listings, content calendars, brand guidelines, pitch decks, and brand performance reports, among many others.
I am really good at keeping things in order and keeping an objective and purposeful mindset to realize project goals through brand planning and leadership, project management, and operational support, and I am seeking similar roles as a full-time Brand Manager or Project Coordinator in omnichannel retail brands, e-commerce businesses, or marketplace platforms. Located in Manila, I am available to start immediately and flexible with AUS, EU, and US time zones.
