With hands-on experience managing end-to-end marketing operations for a luxury fine jewelry brand, I handle all aspects of brand promotion — from digital content planning and production to offline campaign execution. My background is rooted in the wedding and natural diamond jewelry market, where attention to detail, storytelling, and consistent visual identity are key to engaging a high-value audience.
I lead year-round marketing campaigns, oversee social media management (Instagram & Facebook), and produce original content — including product photography for fine jewelry, visual merchandising, and influencer/celebrity ex-deal collaborations. I also coordinate event activations and promotions, and I personally design the marketing collaterals that support these initiatives, ensuring every campaign is both visually cohesive and strategically aligned across all channels.
In addition to luxury retail, I supported marketing administration for an outsourcing company with clients in Australia and New Zealand. My work focused on newsletter editing via Mailchimp and social media management (Facebook and -----------) for our internal brand, sharpening my ability to operate across time zones and maintain consistent messaging across markets.
I specialize in:
Luxury Brand Positioning and Digital Identity for High-End Consumer Markets
Social Media Management, including Calendar Planning, Content Curation, and Community Engagement
Paid Advertising Campaign Support using Meta Business Suite (Facebook & Instagram Ads)
Email Marketing Design for branded newsletters and product features using Mailchimp
Website Content Management and Visual Merchandising for WIX-based online shops — including homepage updates, promo banners, and minor copy/graphic edits
Design and Coordination of Marketing Collateral for both digital platforms and physical promotional materials
