A highly driven Digital and Performance Marketing Specialist with extensive experience managing data-driven campaigns across Meta, TikTok, Shopee, and Lazada. Skilled in campaign implementation, optimization, UTM tracking, and developing comprehensive data reports with actionable insights. Adept in social media management, content creation, copywriting, and creative design using Canva, supported by a strong foundation in advertising and public relations. Brings additional experience in event project management and ad operations, demonstrating strong leadership, communication, and organizational skills.