1. Content Creation
Basic graphic design using tools like Canva.
Simple photo and video editing.
Writing engaging captions and posts.
2. Platform Knowledge
Familiarity with major social platforms (Facebook, Instagram, TikTok, LinkedIn).
Understanding platform-specific content formats (stories, reels).
3. Basic Analytics
Checking engagement metrics (likes, comments, shares).
Understanding follower growth and basic post performance.
4. Scheduling & Organization
Using scheduling tools like Meta Business Suite.
Creating simple content calendars.
5. Community Engagement
Responding to comments and messages politely.
Encouraging user interaction and participation.
6. Basic Branding
Understanding brand voice and style.
Keeping posts consistent with the brand identity.
7. Research Skills
Monitoring trends and popular content in the industry.
Knowing competitors’ social media strategies.
