I have eight years of experience in media, with hands-on exposure across the full funnel—from OOH, print, radio, and TV, to digital. This well-rounded background has given me a strong understanding of how integrated media works and how each channel plays a role in driving business results.
I’m currently a Campaign Manager at dentsu Philippines, where I lead end-to-end digital campaign management. I handle Galderma’s Meta ad placements, Ayala Malls’ Meta and YouTube campaigns, and I’m now managing Avida Land’s Meta and Google Display Network campaigns. I also support my manager in overseeing Foodpanda’s Meta and TikTok campaigns.
With my 360 media experience and strong digital focus, I’m confident in developing data-driven strategies, optimizing performance, and collaborating cross-functionally to deliver impactful campaigns.
