I help businesses grow their organic visibility through SEO-driven content that's built around search intent, not just keywords. Whether it's creating new content or improving existing pages, my goal is always the same: produce content that's genuinely helpful, easy to read, and capable of delivering long-term results.
Over the past three years, I've worked with SEO agencies and international clients across healthcare, finance, commercial real estate, home improvement, beauty, professional services, leadership, and technology. Along the way, I've written and optimised blog articles, landing pages, service pages, buying guides, and educational content for businesses targeting both local and international markets.
My work goes beyond writing. I regularly conduct:
- SEO content writing
- Content strategy and content planning
- Keyword research
- Competitor analysis
- Search intent analysis
- Content optimisation
- Content reviews and editorial QA
- On-page SEO
- Internal linking
- AI content editing and refinement
I'm also experienced in optimising content for today's evolving search landscape, including Google AI Overviews, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), featured snippets, and other AI-powered search experiences. My focus is creating content that's just as useful for people as it is discoverable across both traditional search engines and generative AI platforms.
Some of the results I've helped achieve include:
- Increased organic clicks from 151 to over 3,000 within six months.
- Increased impressions from approximately 13,700 to more than 390,000.
- Multiple articles ranking #1 on Google.
- Multiple articles featured in Google AI Overviews and other prominent search features.
I'm proficient with:
- Google Search Console
- Google Analytics 4
- SEMrush
- Ahrefs
- Screaming Frog
- Google Keyword Planner
- WordPress
- Shopify
- Framer
I also use AI tools such as ChatGPT and Claude to support research, brainstorming, and outlining. Every piece of content is still manually reviewed, fact-checked, edited, and refined to ensure it aligns with the client's brand voice, search intent, and SEO best practices.
If you're looking for someone who can contribute beyond writing, whether that's planning content, reviewing AI-generated drafts, improving existing pages, or building an SEO content strategy that supports long-term growth, I'd be happy to discuss how I can help.
