Hi, I’m Jelan Muros, a Creative Video Editor and Performance Marketing Specialist focused on producing high-converting video advertisements for eCommerce and direct-response campaigns. I create video content designed to capture attention, increase engagement, and drive measurable sales across platforms such as Facebook, Instagram, and TikTok.
I specialize in editing VSLs (Video Sales Letters), UGC-style ads, and short-form performance creatives built for paid traffic funnels. I transform raw footage, AI-generated assets, and brand materials into structured, conversion-focused videos using strong hooks, storytelling, and sales psychology.
My work includes developing scroll-stopping openings, structuring narrative flow (problem–agitation–solution), optimizing pacing for retention, and integrating captions, motion graphics, sound design, and visual effects to enhance viewer engagement. I also adapt single video concepts into multiple variations for testing and scaling.
I work in fast-paced environments where speed, consistency, and performance matter, handling high-volume creative output while maintaining quality and brand alignment. My workflow combines traditional editing tools like Adobe Premiere Pro and After Effects with AI-powered tools for generating visuals, voiceovers, and creative variations.
Overall, I combine creative editing skills with direct-response marketing knowledge to produce ads that are not just visually strong, but built to convert.
