Hi! I'm Aberelle, a Shopify Virtual Assistant and E-commerce Specialist specializing in end-to-end store setup, product optimization, and backend operations.
I help e-commerce businesses scale by managing technical storefront customizations and day-to-day administration. My experience includes executing multi-channel catalog migrations (such as moving and syncing listings from Etsy to Shopify via Printify), auditing store structures to fix navigation issues, and hand-coding custom, mobile-responsive HTML/CSS and Liquid blocks to deploy complex personalization fields directly into store themes.
Beyond core product listing and SEO optimization (titles, tags, and meta descriptions), I configure and manage conversion-focused Shopify apps to enhance user experience, such as Upload-Lift for multi-photo custom uploads, WiseReview, and Essential Countdown Timer. I bring over 15 years of professional experience in customer service and high-volume administrative environments, ensuring a meticulous approach to order fulfillment and inventory tracking.
Technical & Platform Skills:
E-commerce Platforms: Shopify, Printify, Etsy, Redbubble, Payhip, Gumroad
Shopify Customization: Custom Liquid Blocks, Line Item Properties, Theme Template Management
Shopify App Ecosystem: Upload-Lift, WiseReview, Essential Countdown Timer
SEO & Content: SEO Product Titles, Descriptions, Meta Tags, Keyword Optimization
Design Tools: Canva, Kittl, CapCut
Project Management & AI: Trello, Google Workspace, ChatGPT, Gemini, Claude, ElevenLabs
I am eager to support Shopify store owners in eliminating backend errors, managing their apps seamlessly, and driving operational efficiency.
LInkedIn: -----------/in/aberellepenarubia
Portfolio: -----------
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