Performance marketing specialist with hands-on experience managing paid media across Google Ads, Bing Ads, SA360, Meta Ads, and DV360 (programmatic display) for UK, French, and German markets. I help businesses drive measurable growth through full-funnel paid media strategy, from prospecting through to conversion and retention.
My day-to-day covers campaign builds and optimization, audience strategy, bid management, creative testing, and cross-channel budget allocation, all grounded in data. I'm comfortable working with ROAS, CPA, LTV/CAC, and cohort-level reporting to connect ad spend to real business outcomes.