I'm a writer and marketer who's spent 10+ years building food and lifestyle brands from the ground up — not just writing about them, but running them. I own and operate an online business, a full Shopify storefront, Klaviyo email flows, and Meta ad campaigns I strategize and manage myself. I don't just have the skills — as a business owner, I understand what the real goals are. Revenue, retention, brand equity. Not just words on a page.
What I can do for you: write compelling brand copy, blog posts, email campaigns, product descriptions, and long-form editorial content in the food, lifestyle, and e-commerce space. I build and optimize email automation flows, and I write narrative-driven stories — the kind of storytelling that builds a brand voice people actually remember. If you need someone who can switch between a punchy product description and a 2,000-word feature, who understands DTC e-commerce from the backend and the brand side, I'd love to hear what you're working on.
I'm not looking for just any project — I take on work that genuinely interests me, which means when I say yes, I'm all in. I treat your brand like my own because I know what it takes to build one.