Senior Performance Marketing Analyst | Google Ads and Meta

I'm a Senior Performance Marketing Analyst with over four years of experience, I specialize paid ads campaigns across Google Ads and Meta Ads Manager. In my most recent role, I managed campaigns across US and APAC markets.

I was responsible for driving perfomance through data-led optimizations, which led to both revenue and ROI growth while keeping within budget. Tasks included:

• End-to-end campaign management on Google Ads
• Supported setup and management of paid campaigns on Meta Ads Manager
• Analyzing campaign metrics
• Keyword and audience audits
• Competitor analyses
• Bid and bid strategy adjustments

I learned to understand how metrics relate to one another, and how they can be used to tell a story and help others understand campaign performance, but minus the paid media jargon.