I am a digital marketer with nine years of experience driving organic and paid search growth for e-commerce and local businesses in Australia and the US. I possess a proven track record in e-commerce SEO, local lead generation, and Google Ads management. My key achievements include generating over A$2.1 million in organic revenue for an online grocery store and tripling paid lead conversion rates for a local catering service while significantly reducing acquisition costs. Across agency and in-house roles, my core strengths include holistic SEO, Google Ads, email marketing, basic CRO, and no-code WordPress management.