I’m a Marketing & Sales Manager with hands-on ownership of ecommerce growth, paid media, and conversion optimization.
My background started in paid social and Facebook Ads, and evolved into full-funnel performance leadership across Google Ads (Search, Shopping, Performance Max), Meta Ads, SEO, email, and CRO. I operate at the intersection of media performance, attribution, product feeds, inventory health, and on-site experience to drive profitable growth.
What I do in practice:
Lead performance and growth marketing strategy for ecommerce
Own Google Ads and Meta Ads execution with ROAS and margin discipline
Manage budgets, scaling decisions, and spend reallocation across channels
Diagnose and resolve product feed and Merchant Center issues impacting performance
Lead CRO initiatives across PDPs, navigation, and mobile UX using pilot-based testing
Analyze attribution across Shopify and Google Analytics to prevent false optimization
Build executive-level reporting that translates performance into clear decisions
I’ve managed performance through seasonal demand spikes, platform volatility, and data integrity challenges, balancing growth with operational constraints.
I don’t specialize in a single channel.
I operate as a revenue owner who understands that sustainable growth comes from clean data, disciplined experimentation, and infrastructure-first optimization.
Open to senior growth and performance roles where marketing is accountable to real business outcomes—not vanity metrics.
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