I’m a Google Ads Specialist with 10+ years of experience helping e-commerce brands grow profitably through data-driven marketing strategies. I specialize in Google Shopping, Performance Max (PMax), and Google Merchant Center optimization to increase sales, improve ROAS, and scale campaigns efficiently.
I manage the full Google Ads process, from campaign strategy and product feed optimization to scaling and performance management. My focus is not just generating traffic, but driving real revenue growth while maintaining profitability.
Core Expertise & Strategies
Performance Max (PMax)
Leveraging Google’s machine learning to build adaptive, multi-channel campaigns that optimize in real time across Search, Shopping, Display, YouTube, and Discover.
Google Shopping Optimization
Advanced product feed management, structure, and bidding strategies that improve visibility, CTR, and conversion rates.
Best-Seller Scaling Strategy
Prioritizing high-performing products to maximize volume, ROAS, and overall account stability.
Margin-Based Campaign Structures
Allocating budget toward high-margin SKUs to ensure profitable scaling and smarter spend distribution.
Zombie / Low-SKU Recovery
Identifying underperforming SKUs and revitalizing them through feed fixes, segmentation, and testing frameworks.
Custom Labels Strategy
Using custom labels for precise bidding, reporting, and segmentation aligned with business goals.
Google Merchant Center Promotions
Strategic setup and management of GMC promotions to increase product visibility and improve Shopping performance.
Advanced Remarketing
Layered remarketing strategies based on user behavior to increase engagement, conversion rates, and lifetime value.
Budget & Performance Management
Managed monthly ad budgets from $500 to $500,000+
Experience scaling both SMBs and large enterprise e-commerce stores
Strong focus on ROAS, profitability, and sustainable growth
Continuous optimization using advanced analytics and performance insights
Global Market Experience
Successfully managed local and nationwide campaigns across:
United States
Canada
United Kingdom
Australia
EU (Netherlands, Belgium, Germany, Spain, etc.)
I adapt strategies based on market behavior, competition, and seasonality to consistently hit performance targets.
Experiences
E-commerce (1000+ websites handled):
• Clothing and Textiles
• Cell phone Accessories
• Gadget Accessories
• Printers ( Epson, HP, etc )
• IP Phones, Headsets, IP PBX, Routers, Switches
• Stoves and Fires, BBQ, etc
• Camera Bags
• Supplements ( whey protein, super foods, etc )
• Welding Supplies
• Badge Marker Machines, Keyrings, Split Rings, etc
• Viagra, Morning After Pill
• Phone Accessories
• Gym Supplements
• Juice cleanse and other vegan supplements
• Musical Instruments
• Computer Parts
• Industrial Parts
• 4x4 car / performance parts
• Car parts
• Roofing
• Make ups
• Nail accessories
• Furniture (Large Stores)
• Knives
• Picture Frames
• Acrylic Awards
• Boilers
• Baby clothing
• Summer camps
• Plumbing products
• Heating
• Kitchen
• Bathroom
• Jackets
• Cider
• Wines
• Branded clothing
• Furniture
• Adult Products
• Courses
• Book
• and many more..
Lead Generation Experiences (500+ websites handled):
• Lawyer
• Painting
• Plumbing
• Roofing
• Windows & Sidings
• Weight Loss
• Insurance (all kind of insurance) + Facebook ads- Lead Generation
• Different kinds of therapy
• Chiropractor
• Neck pain, back pain relief, etc.
• Cleaners Australia
• Bakery• Awnings, Decks, etc
• HVAC, heating, etc.
• Plumbing
• Lawn Care
• Windows
• Sidings
• Doors - Garage doors, entry doors, etc
• Painting
• Carpentry ( kitchen, bathroom remodel, etc.)
• Wedding photographer
• Book keeping services
• Dentists
• Property Management
• Real Estate
• Sports fishing
• Air-condition
• Spa
• Cleaning services
• Heating / HVAC
• Events/Conferences
• Podiatry
• and many more..
Verified
