CRM & E-commerce Marketing Specialist with experience in lifecycle marketing, marketing automation, campaign execution, customer engagement, content creation, payment operations, stakeholder management, and cross-functional project coordination.

Proficient in coordinating with cross-functional teams including Finance, Risk, Tax, Business Development, Creative, Social Media, and Operations to ensure seamless campaign execution and operational efficiency. Strong background in managing creator payment operations, preparing reports and performance trackers, conducting end-to-end system testing, identifying platform issues, and supporting process improvements. Adept at delivering training programs, streamlining workflows, and using data-driven insights to optimize marketing performance and enhance the customer experience.