With over 10 years of experience in digital marketing, campaign optimization, and strategic planning, I bring a proven track record of driving measurable results through data-driven strategies and innovative marketing solutions. My expertise in Google Ads, PPC campaigns, and cross-functional collaboration aligns perfectly with the requirements of this role.
In my role as Google Ads Team Lead at Blank Theory, I spearheaded the strategic planning, launch, and optimization of Google Ads campaigns for clients across ANZ and global markets. By leveraging data analytics and targeted strategies, I consistently increased ROAS and scaled businesses effectively. My ability to lead cross-functional teams and collaborate with stakeholders ensured alignment with overall marketing goals, resulting in high-performing campaigns.
Additionally, as a Marketing Manager at Green Island Real Estate, I developed and executed comprehensive marketing strategies that optimized lead generation and conversion, achieving a sales target of AED 100M within six months.
My expertise in managing multi-channel campaigns, including Google Ads, Facebook Ads, and TikTok, has enabled me to deliver exceptional results across diverse industries.
Here are a few highlights of my qualifications that align with your requirements:
Google Ads Expertise: Managed high-budget PPC campaigns for ANZ clients at Google (via TDCX), ensuring high ROI and KPI achievement through keyword analysis, bidding strategies, and A/B testing.
Data-Driven Decision-Making: Utilized Google Analytics and other tools to refine targeting, optimize campaigns, and generate actionable insights.
Cross-Functional Collaboration: Partnered with sales, onboarding, and design teams to align messaging and achieve cohesive branding across platforms.
Leadership & Mentorship: Led teams of marketing professionals, fostering collaboration and innovation while ensuring brand consistency and campaign success.
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