I'm a Head of Marketing with 10+ years of experience building and leading high-performing marketing functions that drive measurable business growth. My background spans Australia, New Zealand, the United Kingdom, the United States, Canada, and the Philippines, where I've developed and executed strategies across paid, organic, owned, and brand channels.
I combine commercial thinking with data-driven execution to translate business objectives into scalable marketing strategies. My experience includes leading cross-functional teams, managing annual marketing investments of up to **$2.37M**, overseeing go-to-market initiatives, optimizing customer acquisition, and improving marketing performance through analytics, experimentation, and continuous optimization.
My expertise covers marketing strategy, growth marketing, performance marketing, SEO, CRO, email marketing, AI-powered marketing operations, market research, budget management, and executive stakeholder engagement. I enjoy building systems, developing people, and creating marketing organizations that consistently deliver sustainable results.
Core expertise:
• Marketing Leadership & Strategy
• Commercial Growth & Go-to-Market
• Performance Marketing (Google, Meta & Microsoft Ads)
• SEO, CRO & Customer Acquisition
• Marketing Operations & AI Integration
• Budget & P&L Management
• Team Leadership & Coaching
• Executive Reporting & Stakeholder Management
• Market & Competitor Research
I'm passionate about helping organizations accelerate growth through strategic marketing, strong leadership, and measurable commercial outcomes.
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