Results-driven Paid Search professional with 3+ years of hands-on Google Ads experience across in-house, freelance, and agency environments. Proven track record building, optimizing, and scaling Search and Performance Max lead-generation campaigns for U.S. and Canadian businesses, consistently improving CTR, CPA, and ROAS while controlling spend efficiency. Skilled in conversion tracking audits, bid and budget pacing, and performance reporting, with experience managing multiple concurrent accounts across healthcare, insurance, and professional-services verticals. Comfortable working U.S. East Coast and overnight hours in fully remote, deadline-driven settings.