Brand strategist and marketing lead with 3+ years running commercial strategy, budget, and vendor/partner relationships for an independent apparel label. Drove 72.5% YoY sales growth and 28% growth in site sessions, planned and executed 8–10 paid Meta ad campaigns yearly, and led a distributed team of 4 across product, content, and operations. Background spans luxury retail merchandising, media/advertising (Vogue Philippines, MEGA, Billboard PH, Nylon Manila), and social content production. Skilled in Meta Ads, campaign planning, Canva/Adobe Illustrator/Figma, and KPI-driven creative iteration. Currently completing a Postgraduate Certificate in Fashion Product Merchandising at IED Barcelona.
