I strategize and write SEO, AEO, and GEO content for niche ecommerce brands and local businesses so when someone asks an AI “What should I buy?”, it recommends your store by name.
My work still pulls in traffic in 2025—even with AI Overviews and zero-click results trying to steal the clicks. A bunch of my pages show up in Google’s AI Overviews and get cited by AI tools, so every piece is built for humans first and models second.
HOW I ACTUALLY DO RESEARCH
I don’t start in a keyword tool. I start where people rant, overshare, and ask “dumb” questions: Reddit threads, YouTube comments, “People Also Ask,” and question maps. Then I steal their exact wording for H2s/H3s, map the rabbit hole of “what they’ll ask next,” and fact-check everything against primary sources instead of copy-pasted listicles.
The result: each new section answers the question that just popped into the reader’s head.
WHAT I'VE ACTUALLY WORKED ON
Construction & building materials: fasteners, decking, hardware, and safety how-tos written so contractors don’t roll their eyes.
Home services: plumbing, lawn care, and cleaning content that turns into local leads, not just impressions.
Specialty products: coffee, DIY gear, and other “nerd out” niches where readers want diagrams, specs, and real pros/cons—not fluff.
I’ve led content strategy and SEO for brands in these spaces: intent research, on-page SEO, technical cleanups, structured data, and full content roadmaps. I also fix AI-generated drafts so they stop sounding like a model that thinks “moreover” is a personality trait.
WHAT I'M GOOD AT
Turning real user questions (from Reddit, comments, and forums) into outlines that rank and actually get read.
Blending SEO + AEO so the same piece works in Google, AI Overviews, and chat-style answers.
Making AI drafts sound like a specific human with skin in the game.? Writing technical/how-to content that feels like “a friend who’s done this before,” not a PDF manual.
If you need someone who lives in the overlap of “Reddit brain,” “SEO brain,” and “AI answer-engine brain,” that’s the sandbox where I do my best work.
