I am a dynamic digital marketing manager/specialist.
with over 6 years of professional experience in creating a campaign
proposals, implementation, optimization, and reports interpretation that
includes troubleshooting and analyzing traffic to drive successful marketing
campaigns, I’m confident that I would be a valuable asset to your team. I’ve
listed the tasks I’ve performed in detail during my journey as a Digital
Marketing Manager:
The Demand Side Platforms (DSP) Experience and Certificates:
1. Google Ads 5. Twitter Ads 9. Amazon Ads
2. Facebook/IG 6. TEADS 10. Roku/DataXu (Connected TV Ads)
3. The Trade Desk 7. Bing Ads 11. GroundTruth
4. DV360/CM360 8. LinkedIn 12. El Toro (IP Targeting)
Tools and Task/Project Management Platforms:
1. Mavenlink 5. Zoho 9. Photoshop
2. Asana 6. Zendesk 10. Canva
3. ClickUp 7. Slack 11. MS Office (Word, Excel, PPT)
4. Hubstaff 8. TapClicks 12. GTM & Google Analytics
Professional Skills:
1. Ability to work with minimal supervision.
2. Patient, Hardworking, and Good Team Player
3. Detail Oriented
4. Fast Learner
5. Knowledgeable in MS Applications (MS Word, Excel, PowerPoint)
6. Programmatic Media Buying
7. Paid Ads Expert (Social Media, FB/IG, LinkedIn, Twitter, Google, Roku, etc..)
8. Pixel Implementation (GTM Integration)
9. Web Content Editing (WordPress)
10. Technical Troubleshooter for Non-Performing campaigns
11. Provides Best Customer Service Exp
12. Creatives Designs (Photoshop)
General Tasks:
1. Process/send out campaign proposals to clients (includes traffic, tactics, or media strategy).
2. Analyze orders and create/implement campaigns.
3. Manage the campaign to make sure we hit the client’s goal.
4. Work with the team to meet strict deadlines and workflows regarding campaign goals.
5. Generate delivery reports and screenshots.
6. Modify/optimize campaigns if necessary.
7. Resolve a high volume of queue-based tasks with a primary emphasis on productivity and accuracy.
8. Funneling of audience. Run brand awareness and retarget users who previously engaged with your ads.
9. Campaign budget management. Utilize the available budget to get the most conversions possible.
General Troubleshooting:
1. Check creative status (approved/pending/rejected)
2. Check budget, pacing, bid setup, and run dates. Adjust bids/budget if necessary.
3. Check if trackers are placed accordingly on the client's website and if it's on the correct page to track conversions, such as the thank you page, form fills, subscriptions, or the sales page.
4. Check the user's/visitor’ data. New users vs. repeat users.
5. Check the site if landing pages are crawlable (for Google).
6. Analyze page sessions and views and bounce rate. Analyze if users stayed on a certain page or just left the site without visiting other sub-pages. Check which pages are most visited and where the traffic came from.
For Search: (consider General Troubleshooting too)
1. Identify keywords that reach qualified buyers. Once identified, increase or implement the bid multiplier for these keywords.
2. Identify negative keywords in search term reports that let us filter out clicks that are less valuable to the campaign to save budget.
3. A/B testing. Test various ad copies and images (if display campaign). Use short and straightforward messages.
For Display: (consider General Troubleshooting too)
1. Highlight the customer benefits, and make it simple and specific (Search)
2. Use/Add new creatives with catchy themes and compelling messaging (display).
3. Add a retargeting campaign if needed to target users who already interact with the ad or visited the site.
4. Add blacklist—websites that do not generate many clicks and have a high cost per click.
5. Add whitelist—if the ads perform well on particular websites, we may want to implement a whitelist and enhance bid multipliers on the websites that give high click-through rates
6. Tweak bid multipliers on target devices—we can lower bids on devices with lower CTR and direct traffic to devices with higher CTR by increasing bid multipliers.
Side Tasks:
1. QA all sensitive markets and partners/clients to make sure the campaigns are set up properly.
2. Train newly hired tea-----------mbers.
3. Recommend process improvements with onshore teams, and if approved, include the new process in the training portfolio.
4. Website editing through WordPress.
I believe that my proven track record of excellent work ethic, unparalleled attention to detail, and digital marketing experience will make me an immediate asset to your company and allow me to contribute to the team’s success.
I look forward to discussing this position and my qualifications with you in more detail. I’m always available to talk at your convenience.
My Contact Numbers: (+63)-----------and (+63)-----------
My Viber Number: (+63)-----------
Invite me on Skype: -----------.skype.com/invite/isaq2qJcCfVR
My Skype Name: ----------------------
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