About -----------:
I am a seasoned, adaptable and results-driven Senior PPC Ads Manager boasting over 8 years of experience leading high-performing campaigns across Google Ads, Facebook, Bing,LinkedIn, Snapchat, Pinterest, TikTok, and Taboola.
My portfolio includes top-tier accounts like:
Trek Bikes, University of Tasmania, Snap Fitness, and Criteria Corp. I also have an extensive experience in driving leads for local businesses.
Professional Experience
Pivotus AU, Senior Pay Per Click (PPC) Ads Manager
June 2019 – Present
Currently manages agency top accounts including University of Tasmania, Trek Bikes
Australia and New Zealand and Motopool
Lead junior PPC traders, providing mentorship, regular reviews, and development plans to
enhance their skills and optimize campaign performance.
Oversee campaign setups, audience targeting, tracking, and creative implementation for
various advertisers across multiple platforms.
Ensure quality control, conduct daily campaign checks, and troubleshoot issues to prevent
potential problems.
Monitor campaign pacing and performance, implementing optimization strategies to
achieve client goals and margin targets.
Develop proposals, strategy outlines, and audience targeting options in response to briefs
from account managers.
Provide insights and recommendations through regular reporting on campaign performance
and future opportunities.
Key responsibilities include ad copy creation, quality assurance checks, campaign pacing,
and strategy pricing.
Bizelli Performance Group Google Ads Campaign Specialist
January 2018 – April 2019
Managed and optimized Google Ads campaigns for multiple clients across Europe, Asia and
US ensuring high performance and continued high rankings.
Provided ongoing support, campaign analysis, and optimization recommendations to
improve client ROI.
Cultivated positive client relationships through professional communication and insightful
reporting.
Google, Google Ads Campaign Specialist
March 2016 – December 2017
Managed top-spending accounts across the Australia/New Zealand market, with budgets
ranging from $50 to $5000 per day.
Led a team of sales representatives in achieving revenue targets and designed tailored
campaigns to meet client goals.
Creates the correct advertising campaign for each client's needs, with the use of the
Google Search, Display, YouTube and Shopping channels, or a mix of all channels.
Designs tailored AdWords campaigns based on client's marketing objectives, currentmarket
trend analysis and their desired ROI requirements.
Analyze campaign performance and ROI, ensuring optimal spend and performance.
Liaised with clients regularly to provide education and insights on campaign performance.
Aarki, Client Services Associate
June 2015 – March 2016
Managed live campaign strategy planning, media planning, and client communication to
ensure optimal ad performance.
Worked closely with creative and analytics teams to achieve the best campaign results at
competitive CPI prices.
Developed competitor analysis and contributed to new social media influencer campaigns.
Verified
