Hi! I’m a Data Analyst who helps businesses turn raw data into clear insights, reliable reports, and better decisions.
I specialize in end-to-end analytics—from data extraction and transformation to dashboards and actionable insights. I’ve worked with e-commerce and marketing-driven businesses where I built SQL-driven CLV/CAC models, optimized ETL pipelines in BigQuery and SQL Server, and delivered dashboards that improved ROAS, marketing efficiency, processing speed, and conversion performance.
What sets me apart is that I don’t just “analyze data”—I understand how the business actually uses it. I’ve also worked as a Digital Marketing Strategist, managing SEO, Google Ads, and Meta Ads, which means I know how marketing data is generated, where it breaks, and how to turn it into insights that reduce wasted spend and improve performance.
Tools & Skills
- SQL (BigQuery, SQL Server, MySQL)
- Power BI, Tableau, Looker Studio
- Excel (advanced formulas, pivot tables, reporting automation)
- ETL / ELT pipelines, data validation & modeling
- Marketing analytics: ROAS, CAC, CLV, funnels, attribution
I’m comfortable jumping into existing data setups, cleaning messy datasets, validating numbers, and building reports that are accurate, easy to refresh, and easy to understand.
If you’re looking for a data analyst who:
- Communicates clearly
- Cares deeply about data accuracy
- Understands both technical data work and business context
I’d be happy to help. Let’s talk about your project.
