I am a Strategic Planning Analyst (Financial and Business) with a proven track record of turning complex data into actionable business strategy. Currently serving in a high-level analytical role for a global media organization, I specialize in bridging the gap between raw financial numbers and executive-level decision-making.
I don’t just "crunch numbers", I build the systems that help businesses understand their health, forecast their growth, and optimize their spend.
Core Expertise
Financial Analysis & Budgeting: Expert in tracking department-wide budgets and performing deep-dive expense analysis to identify cost-saving opportunities.
Business Intelligence (BI): Highly proficient in building automated, interactive dashboards using PowerBI and Tableau to provide real-time visibility into KPIs and fiscal performance.
Process Optimization: Experienced in utilizing enterprise-level software like Vena to streamline reporting cycles and improve data accuracy.
Strategic Data Visualization: Leveraging a background in Marketing, I transform dense spreadsheets into "Board-ready" visual reports and presentations that communicate insights at a glance.
Technical Proficiencies
Data Tools: PowerBI, Advanced Excel (Pivot Tables, XLOOKUP, Modeling), Tableau
Financial Software: Vena, ERP systems
Project Strategy: Budget Forecasting, Expense Management, Strategic Planning, Brand Analysis, Business Health Reviews
Visual Communication: Executive Presentations, Data Storytelling, Professional Dashboard Design
Why Hire Me?
I bring a unique combination of high-level financial accuracy and professional visual communication. My goal is to provide business owners and executives with the clarity they need to lead with confidence. Whether you need a monthly budget overhaul, automated performance tracking, or a strategic analysis of your business operations, I deliver precision and insight.
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