Performance Marketing Manager | Google Ads • Meta Ads • Legal & Healthcare
10+ years running paid media for North American law firms and healthcare networks. I've managed $1M+ annual budgets across Google Ads, Meta, Bing, LinkedIn, and Reddit — with a track record in high-compliance verticals where targeting decisions have real consequences.
Recent work: 2.3x ROAS for trademark and immigration firms across 7 markets, 20% qualified lead growth for Tenet Healthcare's hospital network, and an AEO/GEO strategy that captured 8% of total firm leads through ChatGPT visibility.