Dual-certified accountant (CPA and US CMA) and MBA with proven track record in financial accounting, management accounting, taxation, and financial analysis, specializing in e-commerce and SMEs. Expertise in transforming financial data into actionable insights to drive profitability, optimize cash flow, and support strategic growth. Proficient in QuickBooks and Xero for financial automation, process optimization, and real-time reporting. Strong foundation in strategic financial management and business decision-making to guide businesses toward sustainable success.