I worked as an online marketer for over 8 years. Majority of my responsibilities involved conceptualizing advertising campaigns and creating high-performing ----------- platforms through Facebook Advertising & Google AdWords. The overall goal I strive to attain is to help my client's businesses by reducing advertising costs while bringing in new sales and customers.
In regard to marketing, today’s consumers have a wealth of resources at their fingertips. No matter where they are in the world, they can access an unlimited number of competitor Advertisement. Even if they’re standing in the middle of your storefront or far away from a computer, they can still place orders right then and there with your competitors. This is where I come in - let me help customers find your business by increasing your online presence.
These are some of the strategies I can help you with:
- Search Engine Optimization: On-site and Off-site Optimization
- Online Business Analysis
- Keyword Research and Development
- Structuring Scalable Google AdWords Campaigns
- Crafting creative Facebook Ads for Brand Awareness
- Setup Amazon Product Listing
- Structuring Amazon Pay Per Click
- LinkedIn Lead Generation Campaign
- Creating High Coversion Rate Landing Pages
- Creating Marketing Automations Using Zapier, Klaviyo & Trello
- Creating Automated Messenger Using ManyChat tool
- GoHighLevel Automation setup
- Sendgrid email integration
- ----------- advanced integration & automation
- SEO on-page and off page
- Walmart product listing optimization
- Cloudflare setup & boost website speed
- Video creation through Canva or PhotoShop
- Create high-quality advertising creatives
- Create marketing funnels
- Many more...
Beyond these technical skills, I take pride in my work ethics and my willingness to do whatever it takes to get the job done.
Send me an invitation today, and together, let us strategize how we can further boost your business' online success.
03/2020 – 03/2024
Online Marketing Director – Nella Cosa Corp
As the Online Marketing Director, I led the company’s entire digital marketing ecosystem — from strategy and execution to automation, SEO, and eCommerce optimization. My initiatives consistently delivered measurable growth in organic traffic, conversion rates, and advertising ROI.
Key Responsibilities
Conceptualized and executed high-performing advertising campaigns across Google, Meta, and other PPC platforms.
Optimized landing pages and implemented conversion rate optimization (CRO) strategies to maximize ROI.
Developed advanced Zapier and ----------- automations to streamline lead generation, email marketing, and reporting workflows.
Built and managed GoHighLevel integrations and automated sales funnels.
Implemented Cloudflare optimization to enhance website speed, security, and performance.
Oversaw SEO strategy, including on-page, off-page, and technical SEO improvements.
Configured RankMath for automated title tags and meta descriptions.
Managed and optimized Amazon listings, Amazon Ads, and Google Shopping campaigns.
Directed cross-functional teams, assigning tasks and setting clear digital growth objectives.
Produced and analyzed detailed performance reports using Facebook Ads Manager, Google Analytics, and other tools.
Major Achievements & Projects
Wholesale For Everyone
SEO Overhaul: Optimized meta titles and descriptions for thousands of product and category pages, implemented structured data, and added alt texts for 40,000+ images.
Technical SEO: Improved page speed to pass Google Core Web Vitals; implemented URL redirections for 20,000+ old URLs.
Local SEO: Built Google My Business profiles, local citations, and review integrations with -----------.
Content Strategy: Conducted extensive keyword research and implemented semantic keyword content for product categories.
Link Building: Executed outreach campaigns using SearchAtlas and maintained consistent blog posting to boost authority.
Results: Achieved significant organic traffic growth and sustained top rankings for multiple high-volume keywords.
Web Design & Development
Full Website Migration: Led migration from Miva to WooCommerce, overseeing redesign, UI/UX improvements, and SEO preservation.
Product Optimization: Enhanced over 20,000 product listings with improved titles, attributes, and SEO-optimized descriptions.
Custom Functionality: Developed coded features for upsells, funnels, and automations.
Performance & Security: Implemented WP Rocket, Asset Cleanup, Cloudflare, and Wordfence; maintained weekly database optimization.
Tracking & Analytics: Configured Google Tag Manager, Google Analytics, and conversion tracking systems.Email Marketing: Built complete automation funnels (abandoned cart, post-purchase, promotions, win-back campaigns) to increase repeat sales.
Digital Marketing Operations
Developed a comprehensive digital marketing strategy aligned with company goals and KPIs (ROAS, CTR, CPL, Conversion Rate).
Managed multi-channel campaigns across Google, Meta, TikTok, LinkedIn, and Pinterest.
Optimized Google Shopping, Amazon, Walmart, and eBay product listings for visibility and conversion.
Designed and executed email marketing automations through Klaviyo, Mailchimp, and GoHighLevel.
Created ad creatives, visuals, and copywriting for high-performing campaigns.
Conducted A/B testing to refine creatives, audiences, and landing page strategies.
Delivered weekly and monthly reports with actionable insights and growth recommendations.
Notable Impact
Increased organic traffic and keyword visibility through technical and content-driven SEO.
Enhanced website speed and user experience, resulting in improved conversion rates.
Boosted campaign ROAS through consistent optimization and data-driven decision-making.
Scaled digital marketing operations with advanced automations and streamlined workflows.
Operations Marketing Manager
Royal Mountie Marketing
January 2018 – Present
Conceptualized and executed high-performing ----------- advertising campaigns across Facebook, Google, and TikTok.
Optimized landing pages to achieve the highest possible conversion rates using Unbounce and Leadpages.
Integrated Zapier automations to streamline lead management and automate outbound email funnels.
Full responsibility for strategizing and conceptualizing digital marketing plans, providing data-driven recommendations to improve campaign performance.
Conducted data analysis using Facebook Ads Manager and Google ----------- to optimize ROAS and lead quality.
Created marketing flows with ManyChat bots to boost engagement and lead nurturing.
Set up and managed Google Merchant Center, Google My Business, Facebook Catalog, and Dynamic Remarketing campaigns.
Developed high-conversion landing pages, marketing funnels, and automated email campaigns.
Key Projects and Achievements
WolfgangUSA
Built the brand’s social presence from scratch — now with ----------- Facebook and ----------- Instagram followers.
Scaled Facebook ad spend from $50/day to $2,000/day while maintaining a ROAS of 3.0.
Increased sales from $3,000/month to $210,000/month (~$7,000–$8,000/day).
Created Google product listings, managed PPC campaigns, and delivered detailed monthly performance reports.
Designed and implemented email marketing funnels and promotional campaigns.
ElementaSilver
Designed and launched a fully optimized eCommerce website and created brand pages on Facebook and Instagram.
Managed end-to-end Facebook, Google, and Amazon PPC campaigns from scratch.
Built email funnels and Zapier automations, implemented pixel tracking and analytics.
Developed YouTube ad videos for awareness campaigns.
Created lead-generation landing pages targeting niche audiences (e.g., dental professionals).
Improved website performance and sales through CRO strategies and UX enhancements.
NutrishopUSA – -----------
Migrated the website from WooCommerce to Shopify with improved performance and UI/UX design.
Optimized Google product listings and category organization for better visibility.
Designed website banners and email marketing campaigns with automation workflows.
Enhanced page speed optimization to meet Google’s Core Web Vitals standards.
Created and managed Google Ads and Facebook dynamic ----------- campaigns.
Designed franchise lead-generation funnels, contributing to significant growth.
Dog Berry Collection
Managed and optimized Google Ads, Facebook Ads, and Amazon Listings.
Increased Amazon sales by 50% while lowering ad costs and maintaining ROAS above 3.0.
Improved product listings and implemented tracking and dynamic remarketing.
Zoke Relief
Revamped website design and ad creatives.
Scaled campaigns from $200/day to $800/day with a ROAS of 3.5+.
Managed Google, Facebook, TikTok, and Native Ads (Outbrain, Taboola, Propeller Ads).
Implemented AdRoll retargeting and advanced email marketing automation.
Coded custom upsell functions and conducted in-depth market research.
InExpress – -----------
Generated thousands of leads in 3 months, with a 40% conversion into sales.
Doubled landing-page conversion rate from 3% to 6% through optimized design and targeting.
Created and managed ----------- and Facebook lead-generation campaigns.
Improved Google Ads quality scores and reduced CPC via refined ad-group structure.
Built advanced marketing funnels using GoHighLevel and Zapier.
Senior Online Marketer – Technical Supervisor
NoJoke Marketing
September 2017 – January 2018
Designed and launched data-driven PPC campaigns on Google Ads and Facebook Ads.
Optimized landing pages to achieve maximum conversion rates.
Built Zapier automations to send outbound emails and streamline lead nurturing.
Responsible for strategizing and conceptualizing marketing plans across all client campaigns.
Analyzed performance reports from Google ----------- and Facebook Ads Manager to drive better ROI.
Supervised 5–7 client projects simultaneously, overseeing campaign management, creative direction, and funnel optimization.
Senior Online Marketer – Team Leader
Arkhold Innovations
June 2014 – August 2017
Managed SEO (on-page/off-page), PPC campaigns, and online reputation projects.
Developed integrated digital marketing strategies and provided consultancy for key campaigns.
Installed Facebook Pixel, Google Ads conversions, and Google Tag Manager events to enhance analytics.
Designed high-conversion landing pages and led cross-functional marketing teams.
Key Projects
Lion City Company – -----------
Set up Google Search and Shopping campaigns.
Enhanced product organization and optimized over 30,000 product descriptions and titles.
Designed promotional banners and product category visuals.
Prestige In-Home Care
Developed Google Ads lead-generation campaigns and service-specific landing pages.
Improved keyword structure and quality scores, lowering CPC significantly.
Implemented on-page SEO, keyword silos, and content hierarchy to boost SERP visibility.
Gaming Mogul
Increased Facebook followers from ----------- to -----------,000 through strategic content and ad campaigns.
Developed backlinking and citation strategies for SEO growth.
Senior Online Marketer – Advertising Specialist
Schnap Digital Marketing
Conducted competitive market analysis to identify advertising opportunities and trends.
Monitored KPIs and optimized campaigns to improve ROI.
Created engaging Facebook ad campaigns for brand awareness.
Structured and scaled Google AdWords campaigns for long-term performance and growth.
? Highlights Across Roles
Expertise in Facebook Ads, Google Ads, TikTok Ads, and Amazon PPC.
Skilled in CRO, landing-page optimization, and marketing automation (Zapier, GoHighLevel, ManyChat).
Proficient in analytics platforms including Google Analytics, Tag Manager, and Data Studio.
Proven record of scaling campaigns from small daily budgets to thousands in ad spend while maintaining positive ROAS.
