If you own a professional education organization, or if you conduct training to help in professional and workforce development, I can help you by making streamlined enrollment systems through automated funnels.
My work lies at the intersection of marketing, sales, automation, and operations. I use automated digital funnels, a tool developed in the digital marketing space, to solve operational bottlenecks in the enrollment process. Examples of funnel-building software are GoHighLevel, Kajabi, and -----------.
Usually, a funnel is comprised of a long landing page that's meant to have a single focus (it can be a stand-alone page or part of a website ecosystem) where a user can click "buy," "enroll," "get a freebie," "attend a webinar," and the like depending on the type of funnel that was built. A funnel can also automate processes such as auto-sending emails and payments, and if you're using other software (CRMs, calendars, etc.), they can be integrated inside the funnel to ensure the smoothness of the enrollment process. Funnels are usually more effective in converting customers and leads due to their nature of being single-focused compared to a website that looks like a scattered catalog of information. They are "decision-making systems" in the digital marketing space. They are meant to reduce buying friction over time by creating a streamlined customer journey.
Many consulting, professional education, and training businesses struggle with one or more of the following: not getting enough enrollments; difficulty attracting qualified participants; lots of interest but low conversion; poor follow-up causing lost enrollments; manual enrollment processes; inconsistent lead generation; difficulty filling cohorts before deadlines; low conversion from webinars, info sessions, and events; and many more. Since each individual provider, business, or organization has unique problems and needs, my solutions and strategies will be tailor-fit and custom-made according to your problems and goals.
For instance, if my clients want to acquire undecided students who might later enroll in a program, I can customize a lead generation funnel that the organization or business can use to acquire their email addresses and nurture them through emails over time. This type of funnel usually gives out a free e-book or a free webinar that prospects sign up for; the latter solves the problem of introducing your expertise to an audience unfamiliar with your work. I might also make an application funnel to solve this particular problem of attracting unqualified enrollees or an enrollment page with complete information and an effective buyer-journey framework to convert inquiries into enrollments.
Types of funnels that I make: lead generation, enrollment, sales, application, webinars, events, workshops, B2B (for corporate and organizational buyers), etc.
Adjacent Services: funnel redesign, adding email automations, writing nurturing emails, copywriting funnels, market research, LinkedIn optimization and enrollment system, and customer relationship management (CRM) software installation and integration.
My approach and philosophy:
• Market research
• Voice-of-customer analysis
• Data-driven decisions
• Gentle and ethical marketing
• Adult learning theory
• Educational psychology
Target Market:
• CPD, CEU, and CE providers across various industries and professions (healthcare, legal, etc.)
• Certification and exam preparation programs (PMP, board exam review centers, etc.)
• Leadership, career, and coaching education businesses
• Professional associations and membership organizations
• Corporate training and workforce development providers
If you're looking to improve your enrollment and enrollee acquisition processes, don't hesitate to contact me through the following:
1.) Send me a message here on OLJ.
2.) Book a discovery call via the following link: -----------
