• Assess current SEO performance with benchmarking to understand rankings and indexation.• Conduct in-depth website audits to identify and resolve issues affecting Google rankings.• Perform keyword research to identify high-value search terms and determine SEO effort needed for ranking.• Analyze competitors to develop strategies that outperform them in search results.• Implement on-page SEO optimizations, including dynamic page titles, meta tags, and alt attributes.• Collaborate with developers to enhance site structure for better indexing and link flow.• Work closely with SEO copywriters to optimize content and develop keyword-rich copy.• Monitor search rankings and optimize strategies for sustained growth.• Utilize tools like Google Analytics, Search Console, Keyword Planner, and other SEO platforms to track traffic and identify improvement opportunities.