Here's my LinkedIn profile for my detailed professional background:
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Digital and Performance Marketing:
- Led the strategic planning and execution of multi-channel, performance-driven digital marketing initiatives across major platforms, including Google Ads, Meta Ads, Microsoft Ads, LinkedIn, and TikTok, driving measurable revenue growth and ROI.
- Directed continuous optimization through advanced A/B testing frameworks, audience segmentation, and keyword portfolio refinement to maximize campaign efficiency and conversion rates.
- Translated complex campaign data into high-impact, actionable insights, enabling data-informed decision-making and sustained performance improvements across client portfolios.
- Created and presented performance reports using tools like Looker Studio, Google Sheets, and Microsoft 365, helping stakeholders understand business impact.
- Served as a subject matter expert in conversion tracking, attribution modeling, and technical implementation, resolving complex tracking issues to ensure data integrity and accurate performance measurement.
- Shared knowledge with the team, mentored members, and helped improve processes and best practices to increase efficiency and scalability.
Campaign Management and Optimization:
- Set up ad stacks (Google AdSense, Ad Exchange, Taboola, and other 3rd-party ad demands) in Google Ad Manager, configured Header Bidding, and ensured daily ad quality checks. This included monitoring key metrics, conducting comparative analysis, and regularly auditing demand stack partners.
- Set up campaigns on various ad network platforms and collaborated closely with ad representative partners, including PubMatic, OpenX, Index Exchange, Equativ, Sovrn, and other major SSP providers.
- Researched strategies for improvement, presented ideas to publishers, and stayed updated on ad tech developments.
Revenue Growth and Client Service:
- Troubleshoot and resolved technical adops-related issues.
- Analyzed publisher ad inventory to enhance revenue ad performance.
- Met internal KPIs and revenue targets, managed publisher communications, and handled ad ops-related matters.
- Provided efficient and courteous service to the clients (publishers).
- Demonstrated an ability to manage multiple tasks while remaining adaptable and flexible.
