Results-oriented Amazon PPC Specialist with a background in data analysis and expert in e-commerce design strategy. Trained in Amazon advertising with hands-on experience in campaign setup, keyword research, and performance optimization. Proven ability to translate data into actionable insights using tools like Google Sheets, Excel, and SQL. Former Artwork project manager for a 3,000+ SKU catalog, skilled in streamlining creative workflows, brand implementation, optimizing Amazon listings, A+ content, and storefronts to boost visibility and sales.
KEY SKILLS & EXPERIENCE
Amazon PPC Expertise:
- Trained in managing Amazon Sponsored Ads, Sponsored Brands, and Sponsored Display campaigns
- Skilled in keyword research, campaign structuring, bid optimization, and A/B testing to enhance ACoS, ROAS, and overall sales
- Familiar with Amazon Seller Central, Campaign Manager, and ad performance metrics
Data Analysis & Reporting:
- Proficient in Google Sheets, Excel, and SQL for creating automated reports, analyzing campaign data, and identifying actionable insights
- Experienced in data visualization to track KPIs and campaign performance trends
- Able to segment and analyze data to identify top-performing keywords and optimize advertising strategies.
Listing & Content Optimization:
- Experience in designing and optimizing Amazon product listings, A+ Content, and Amazon Storefronts for improved customer engagement and conversion rates
- Knowledgeable in SEO for Amazon, using keyword tools and search term reports to enhance product discoverability
Project Management:
- Led cross-functional teams and delegated tasks effectively to design and marketing teams
- Managed over 3,000 SKUs Artworks using project management tools and workflow trackers to streamline creative asset production
- Strong organizational and communication skills, ensuring timely execution of campaigns and creative assets
- Build solutions to help organization process to be more efficient and scalable
eCommerce Design Strategy:
- Designed packaging, manuals, logo design, other artwork materials needed for product production
- Designed digital assests such as flyers, pitch decks, and web page designs
- Design high quality listing images: from cropping, retouching, creating product mockup scenes, lifestyle images
- Designed blog images, generate images on AI platforms
Tools & Technologies:
- Amazon PPC platforms
- Helium 10
- Google Sheets
- Excel, SQL
- ChatGPT
- Claude AI
- Power BI / Looker Studio
- SmartSheets
Project management:
- Asana, Trello, -----------, Clickup
Design Software
- Adobe CC (PS, AI, IN)
- Canva
- Figma
What I Can Contribute:
A data-driven mindset with a strong eye for detail and optimization
Blending creative understanding of Amazon content with analytical skills for advertising success.
Passion for continuous learning and staying current with Amazon advertising and design trends.
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Please see my intro vid here:-----------
Feel free to message me and let's discuss your project!
website: kerasans . com
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