Most Meta ads specialists have never run their own eCommerce store. I have – consistently hitting 5X ROAS – and that’s the exact playbook I bring to yours.
I'm Mai. I started freelancing in 2008 as a direct response copywriter, and in 2022 I became an eCommerce business owner myself. I built my own Shopify store from scratch – running its ads, optimizing the pages, and sending email flows to scale it into real, repeatable profit.
That same hands-on experience carries into my client work: I've run campaigns for small DTC brands and lead-generation businesses. That includes a New Zealand financial insurance company, where we hit our 250-lead target in 10 days at roughly $4 per qualified lead against a $40-60 benchmark.
It's that operator mindset – running my own numbers before I ever ran anyone else's – that makes clients trust me with their businesses.
If you’re the owner of a growing eCom brand, I’m sure you’re putting in the work every day. But are the results matching the effort?
• You built your Shopify store, but you're not sure how to get real eyes on it.
• You're running ads, but the traffic isn't turning into sales.
• You're gaining new customers, but barely any of them come back.
• Marketplace fees keep climbing the more you grow, eating into margins you worked hard for.
• You're handling the marketing, fulfillment, and everything in between, alone.
• Your AI creatives look like everyone else's, and your ROAS shows it.
If this is where you’re at right now, stop right there and take a breath: Almost every growing store hits this wall before it breaks through.
But what's holding your store back usually isn't one mystery thing. Once you know where to look, the fixes are simpler than they feel right now:
Fix #1: You built the store, but traffic doesn't just show up. I run Meta ads that get real eyeballs on it, and I know how to make modest budgets work because I run my own that way.
Fix #2: Traffic without conversion is wasted spend. I look at your landing pages, product copy, and offers — bundling, trust builders, whatever's missing — to close the gap between clicks and sales.
Fix #3: If your creatives are starting to blend in, that's your bottleneck. I write and iterate using copywriting and customer psychology, not AI defaults, because most AI ads look the same. We test fast, kill losers, and double down on winners.
Fix #4: New customers are great, but repeat customers make a business sustainable. I set up email flows so people who already bought from you come back, without adding to your ad spend.
Fix #5: Most freelancers only see your ad account. I see your whole business, because I've run one myself. I know the fulfillment headaches, the fee squeeze, the need for a system instead of a scramble – and I help you fix them all.
I've run every one of these for my own store before ever running them for a client's. That spells the difference between someone managing your ads and someone who understands your business.
The most common hesitation I hear is budget, and it's a fair one. But running ads on too small a budget for too long usually costs more, not less, because Meta needs enough data to learn before it can perform. I keep minimums realistic and scale as results come in. I ask that you see this as an investment in getting data fast, not an expense to minimize.
60 to 90 days in, your business looks less like a scramble and more like a system: offers, ads, creatives, and retention working together instead of ads carrying everything alone. You stop managing this by yourself and start feeling like someone's got your back. And the results often surprise people: real, profitable sales, even from a modest daily budget most assume is too small to work.
If you're a growing eCommerce brand owner ready to stop guessing and build a real system behind your sales, send me a message.
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