Klaviyo Email Marketing Specialist | Lifecycle & Retention Marketing for Shopify Brands
I help e-commerce brands increase customer retention, average order value (AOV), customer lifetime value (LTV), repeat purchases, and email-driven revenue through strategic lifecycle email marketing.
Instead of treating email as just another marketing channel, I build revenue-generating lifecycle systems inside Klaviyo that nurture subscribers, recover abandoned sales, and turn first-time buyers into loyal customers.
I specialize in Klaviyo email marketing for Shopify brands, focusing on flows, segmentation, and campaigns that generate consistent revenue while strengthening the customer relationship.
If you're looking for someone who understands both email strategy and execution, I can help build and optimize the systems that turn your email list into one of your most profitable channels.
What I Help Brands With:
LIFECYCLE EMAIL MARKETING STRATEGY
I build automated email systems that support the entire customer journey:
• Welcome Series
• Abandoned Cart & Abandoned Checkout
• Post-Purchase & Cross-Sell
• Customer Winback
• Replenishment & Repeat Purchase
• Subscriber-to-Customer Conversion
These flows work together to increase retention and maximize customer lifetime value.
KLAVIYO FLOW SETUP & OPTIMIZATION
I design and optimize high-performing automated flows such as:
• Welcome Flow
• Abandoned Cart Flow
• Browse Abandonment
• Post-Purchase Follow-ups
• Customer Winback
• Replenishment Reminders
Each flow is structured to recover lost revenue and increase repeat purchases automatically.
SEGMENTATION & PERSONALIZATION
Sending the same email to everyone rarely works.
I build data-driven audience segments so customers receive more relevant emails based on:
• Engagement level
• Purchase behavior
• Customer lifecycle stage
• Product interests
• Repeat vs first-time buyers
This improves open rates, click rates, and conversions.
CAMPAIGN STRATEGY & EXECUTION
I plan and execute campaigns designed to generate revenue without over-sending.
This includes:
• Promotional campaigns
• Product launches
• Seasonal campaigns
• Educational emails
• Brand storytelling emails
Each campaign is structured to drive conversions while maintaining list health and engagement.
<8efe80624d780eba0c6493ec45140364>EMAIL COPY AND DESIGN
I create emails that are both visually appealing and conversion-focused, including:
• Clean, mobile-optimized email layouts
• Clear messaging and structure
• Strong call-to-action design
• On-brand visuals and formatting
The goal is to create emails that customers actually read and act on.
<8efe80624d780eba0c6493ec45140364>EMAIL PERFORMANCE OPTIMIZATION<8efe80624d780eba0c6493ec45140364>Email marketing should continuously improve over time.
I monitor performance metrics and optimize campaigns and flows through:
• A/B testing
• Segmentation refinement
• Flow improvements
• Deliverability monitoring
The focus is always on increasing email-attributed revenue and customer retention.
SUCCESS STORY:
For a growing health and wellness eCommerce brand, I optimized their Klaviyo email lifecycle and retention strategy by improving core flows, refining segmentation, and implementing a more structured campaign system focused on repeat purchases and customer lifetime value. When I joined, the brand was already generating about $3.6K in monthly email-attributed revenue, and within 8 months this increased to $14.4K in a single month, while overall store revenue grew from $15.3K to $54.9K. Customer engagement and retention also improved, with a key subscriber cohort reaching 84% retention after the first month, indicating stronger lifecycle performance and healthier long-term customer value.
WHAT I WOULD DO IN MY FIRST WEEK
If we start working together, here’s what I typically focus on first:
Day 1–2
• Audit your Klaviyo account
• Review flows, campaigns, and email performance
• Evaluate segmentation and list health
Day 3–4
• Identify missed revenue opportunities
• Start optimizing or rebuilding key flows such as Welcome, Abandoned Cart, and Post-Purchase
Day 5
• Provide recommendations and next steps to increase email-driven revenue and retention.
TOOLS AND PLATFORMS
<8efe80624d780eba0c6493ec45140364>Email Marketing
• Klaviyo
• Omnisend
E-commerce
• Shopify
Customer Support Systems
• Zendesk
• Freshdesk
• Gorgias
• Kustomer
Design & Content Creation
• Canva
• Adobe Photoshop
• CapCut
• Figma
Project Management & Communication
• Slack
• WhatsApp
• -----------
• ClickUp
• Asana
• Zoom
WHY WORK WITH ME?
• Experience supporting e-commerce brands
• Strong focus on retention and lifecycle marketing
• Strategic approach to email revenue growth
• Reliable communication and organized workflow
I aim to help brands turn email marketing into a consistent revenue channel rather than just a marketing task.
PORTFOLIO:
You can view samples of my work here:
https://-----------/hpdigitalchronicles-website-portfolio
If you’re looking for someone to build, manage, or optimize your Klaviyo email marketing system, feel free to reach out.
I’d be happy to learn more about your brand and see how email marketing can help support your growth.
Verified