Hi, I'm Kristina, a Klaviyo Retention Strategist helping DTC and Shopify brands turn email into a predictable revenue channel, not just a newsletter people ignore.
Most brands I talk to have Klaviyo set up, but no strategy behind it: flows built once and forgotten, campaigns sent on a whim, and no one checking whether any of it is actually converting. If your list is growing but revenue isn't, or you're not sure what your email program is even doing for you, that's where I come in.
What I help with:
> Full-funnel Klaviyo strategy: campaign calendars built around warm-up, convert, expand, reward, not generic discount blasts
> Flow architecture and optimization (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back)
> Segmentation strategy that targets the right audience with the right message, not batch-and-blast
Deliverability audits (SPF/DKIM/DMARC, sender reputation, list hygiene)
> Klaviyo–Shopify data integrity checks — verifying attribution and revenue reporting are accurate before anything gets presented to you
> Content-to-commerce balance: editorial, brand-aligned sends that build trust alongside sends that convert
Who I work best with:
- Shopify/DTC ecommerce brands with an existing list and product-market fit
- Founders and marketing leads who want a strategist, not just an email builder
- Teams who want decisions backed by data, not guesswork
How I work:
> I don't just "set things up." Every engagement starts with a look at what's actually happening in the account: opens, clicks, conversion, revenue per recipient before I recommend anything. From there, I map out:
- Where revenue is leaking in your current flows and campaigns
- Which fixes will move the needle fastest vs. what can wait
- A content-to-commerce ratio and calendar that fits your brand's voice and audience
If you want someone who treats your email marketing like a system with clear numbers behind it, not a task list - let's talk.
Message me and tell me:
What platform you’re using
What’s not working right now
Your main revenue goal is
Let's have a quick chat so I'd know more how I can help you.
Regards,
Kristina Camille Soriano
Klaviyo Email Marketing Strategist
Verified