I have 11 years of experience managing SEO and PPC campaigns for local and US clients. The highlight of my career is managing accounts with $3.5 Million combined spending in search and display ads across 80+ accounts (3 industries, all at the same time. Most of these campaigns are focused in lead generation covering local and national areas.
I think my biggest asset as a digital marketing specialist is my integrity. I am very transparent to my clients and to my employers. I value honesty. Also, unlike most Filipinos, I speak my mind. I can communicate important matters in a professional way.
I also have 5 years experience working in a small digital marketing agency based in Connecticut ----------- this agency, I learned lead generation using PPC. I assisted the agency owner in managing the Google Adwords account of law firms, senior homes and few B2B clients. We used Optmyzr tool to optimize campaigns and Callrail to track phone leads. We had a very good working relationship.
My experience with e-commerce marketings is when I managed the PPC and SEO campaigns of ----------- , ----------- and ----------- . These are US-based websites with more than 2 Million USD revenue per year selling ink and toner cartridges in the USA. The average combined monthly spending is $20,000. I was able to lower CPA by 40% and increase ROI up to 300%. My boss sent me to the US twice for training and seminars because I did a good job increasing our revenues and profit. I believe I am among the few Filipinos given the opportunity to attend paid trainings in the USA. I was promoted to be the Marketing team leader, managing the Philippine marketing team. Some of the people I hired and trained when I was in the company are still there working.
I also did consultancy work to a local company called Workpad Inc. I managed the Adwords campaigns of ----------- , ----------- , ----------- , ----------- and ----------- . I was able to increase the number of bookings and lower the cost per conversion. My one year contract has been renewed for another year because I did a good job with the tasks given to me. My contract ended when they d----------- to hire an in house SEO & PPC specialist.
I regularly attend local seminars to keep myself updated to various changes in the internet marketing world. I subscribe to popular internet marketing blogs like ----------- . ----------- , ----------- , ----------- , ----------- and many more.
I am a Wordpress fan since 2012. I have been using the blogging platforms in some of my blogs.
I also give free internet marketing advice to my friends and acquaintances who have local businesses. Their internet marketing success is enough reward for me.
Google Adwords/Bing Ads Skills
-Set up account, billing, account preferences
-Knowledge of advertising guidelines
-Create campaigns, ad groups
-Keyword research
-Ad copies creation
-Use of Ad extensions (Sitelinks, Phone Extension, Location extension)
-Basic and advance bidding
-Campaign settings set up
-Campaign budget management
-Geographical/Local Targetting
-Conversion tracking set up
-Conversion Optimization
-Advance Campaign Scheduling
-Campaign automations
-Remarketing/Retargeting Set Up
-Google/Bing Product Ads Set Up
-Analysis of data and results
-Landing page optimization suggestions
-Use of Google Adwords/Bing Editor for efficiency
-Conversion Funnel
-A/B testing
SEO Skills:
-SEO Audit of Websites
- Content Strategy
-Landing Page Optimization
-Title & Meta Tags Optimization
-Image Optimization
-Geographical SEO
-Keyword Research
-Competitor Analysis
-Google Panda, Penguin Knowledge
-Google/Bing Webmaster Guidelines Familiarity
-White Hat SEO Only
-Blogging for SEOFacebook Ads Skills
-Campaign Set Up
-Demographic targeting
-Conversion Pixel Set Up
-Ad copywriting
-Creative Ads
-A/B testing
-Facebook Ads Guidelines Familiarity
Verified
