Search Engine Optimization Specialist
SGC Global · Part-timeSGC Global · Part-time
Jan 2025 - Mar 2025 · 3 mos
Remote - Pasig, National Capital Region, Philippines
Handled 15 different websites and processed SEO audits (WordPress & Screaming Frog)
• Worked on the on-page audits of landing pages on every website -- keywords, meta title, meta descriptions, header tags (H1s, H2s & H3s), alt texts, spelling & grammar, internal links, image optimization, and checking of broken links
• Worked on the off-page audits of landing pages on every website -- backlinks, number of backlinks, relevance of backlinks, redirect chains, and anchor texts
• Worked on the technical audits of landing pages on every website -- schema markup, validation of schema, redirect issues, mobile friendliness, page speed, and crawlability & indexability
• Provided the relevant alt text of every image on every website
• Utilized WordPress to insert and modify (existing) meta titles, meta descriptions, header tags, and alt texts for every image on every website using Yoast
• Generated weekly report of every website to showcase website visibility and rankings
• Utilized Screaming Frog Crawl to crawl and check for every error code (4XX and 5XX) on all the handled websites. Checked the anchor texts to see if they were relevant and contextual to the pages they linked to.
• Optimized Ahrefs to check on competitors and keywords, which was used to strategize the next piece of content to be created.
• Linked GA4 accounts to GSC to enhance the website's performance analysis and SEO strategy
RealPage Inc | Digital Marketing/SEO Analyst [ June 2024 – January 2025]
Google Analytics/GA4 Setup
• Setup & configured GA and GA4, including account
creation, property setup, and tracking code implementation for real estate
properties
• Integrated Google Analytics with other tools such as Google Search Console, Google Ads and Google Tag Manager
• Collaborated with cross-functional teams to align SEO strategies with business objectives
Google Tag Manager
• Set up & configured Google Tag Manager, including account & container creation, and installing GTM codes
• Configured various tags, triggers and variables to track user interactions and conversion
• Tested & debugged tags using GTM’s preview and debug mode to ensure accurate data collection
Google Search Console
• Setup and verified Google Search Console accounts for multiple websites
• Analyzed search performance data, including clicks, impressions, CTR and average position to identify opportunities for improvement.
• Submitted XML sitemaps and monitored indexing status to ensure comprehensive coverage.
Google Business Profile
• Managed and optimized Google Business Profiles for multiple clients to enhance local search visibility
• Created and verified GBP, ensuring accurate and up-to-date business information
• Optimized profiles for local SEO to improve visibility in local search results.
SEMrush Project Setup
• Set up and configured SEMrush projects for multiple clients, including site audits, position tracking, and backlink audits.
• Monitored keyword rankings and competitor performance using position tracking.
SEO Checklist Review with keyword research
• Conducted comprehensive SEO checklist review to identify technical issues, on-page optimization opportunities and overall site health.
• Optimized meta tags, headers, content and internal linking based on keyword research.
• Optimized websites for local search, including Google Business Profile setup and local citations.
Alt text update
• Conducted a comprehensive inventory of website images and updated alt text to improve SEO and accessibility
• Wrote clear, concise, and descriptive alt text for images, ensuring the accuracy of context
• Optimized alt text to improve search engine understanding and website SEO performance
Bing Webmaster Tool
• Set up and managed Bing Webmaster Tools for multiple websites to enhance search visibility
• Verified website ownership using various methods such as meta tags and XML files
• Monitored search performance data, including clicks, impressions, and average position, to identify opportunities for improvement
Codarity | Digital Marketing Executive
[ August 2022 – May 2024 ]
- Review and understand the company’s online presence and current marketing performance by viewing website metrics and analytics
- On-page and off-page audits
- Technical & E.A.T (Expertise, Authoritativeness, and Trustworthiness) audits
- Keyword mapping – made and strategized on what the target keywords to be used for the page that best satisfies the search intent (cluster name, primary keyword, secondary keywords, suggestive title, target URL and user intent)
- Carried out keyword research and analysis to identify valuable search terms and - ---- Written original content outlines for webpages (blog posts, landing pages, product pages) – tailored for the target audience
- Continually monitored and refined SEO performance strategies
- Monitored search engine algorithms to keep up to date with changes
- Carried out a range of SEO activities to improve a website’s performance, following the content strategy – utilising tools and optimisation methods (Google Analytics, WQA audit, GAP analysis) to improve organic search traffic
- Employed user experience (UX) and conversion rate optimization methods to turn visitors into more active users and helped improve website performance
Rocket Station | Virtual Assistant
[ May 2022 - August 2022]
• Real estate cold caller and appointment setter
- Follow a script-driven call flow and handle questions and objections
- Gauge seller motivation
- Input data into a Podio (CRM) form
• Real estate admin assistant
- Source leads and perform skip tracing
- Complete property research and comparative market analysis (comparables)
- Create basic spreadsheets using Google Sheets
• Basic social media admin
- Set up accounts for Facebook, Twitter, Instagram, and LinkedIn
- Create and post content with and without Hootsuite
- Perform basic graphic design using Canva
• Property management customer service
- Manage basic maintenance work orders
- Address general inquiries and coordinate transactions via phone and email
Water Refilling Station | Owner - Self-employed
[ September 2017 - March 2022 ]
- Handled different clients/companies about the supply of healthy drinking water generating more clients and referrals
- Oversaw the daily operations of the business such as clerical, administrative and
general tasks – did inventories as well to monitor the input and output
- Got in touch with my clients once a week to seek any
suggestions/recommendations for improving our services resulting in customer
satisfaction and positive feedback
- Attended clients’ concerns - scheduling and organizing of deliveries, monthly water
analysis, weekly maintenance of water dispensers and payment settlements
- Sorted and double-checked all the delivery receipts and invoices issued to
monitor the ROI
AS White Global | Data Entry Specialist (Australian Health Insurance)
[ March 2016 - September 2017 ]
- Checked and verified return-to-work plans, invoices and reimbursements of customers and sorted them before sending them to the claims department
- Compiled, sorted and verified the accuracy of data to be entered
- Ensured compliance with Data Privacy as per our professional standards policy
- Ensured that compensation and benefits calculations complied with applicable regulations or legislation
- Coordinated queries directly to claims to resolve questions, inconsistencies, or missing data
Teleperformance Philippines | Executive Assistant
[ January 2014 - January 2016 ]
• Data Entry Agent
- Handled uniform order forms of customers and encoded them in our system
- Made sure that every order that was encoded in the system was accurate to
prevent escalations and customer concerns
- Maintained financial accounts by processing customer order adjustments timely and professionally
- Monitored and attended to clients’ requests for online password resets/employee
setups
• Email Support (Tier 1 & Tier 2)
- Received customer enquiries and responded quickly and efficiently
- Provided our customers with queries related to their order status, dispatch, payment details and the likes
- Coordinated with our third-party couriers to expedite special deliveries and undelivered orders
- Attended to escalation concerns and account manager’s queries
- Collaborated with supervisors, account managers and superiors in resolving high levels of concerns and queries.
- Generated reports of resolved and unresolved queries and discussed them with our
clients for resolution and interventions
Return-to-Sender Point of Contact
- Verified every detail of the customer - full name, delivery address, contact information, company profile and account managers
- Scheduled and handled outbound calls to customers for verification of a concrete appointment for redelivery of their uniform orders
- Provided strategic administrative and project management support for clients and account managers
- Communicated problems with orders to sales managers or account managers and provided solutions to be presented where possible
- Sorted daily reports of my colleagues, weekly and monthly reports and presented them to account managers and executives
