MARKETING RESEARCH and LEAD GENERATION SPECIALIST / GENERAL VIRTUAL ASSISTANT

PROFESSIONAL SUMMARY

Results-driven professional with demonstrated expertise in relationship management, project coordination and team development. Skilled in cross-functional collaboration, strategic communication, and problem solving, with a proven ability to manage multiple priorities and deliver results independently. Recognized for a detail-oriented, quality-focused approach, strong organizational skills, adaptability, and a commitment to continuous learning, operational excellence, and achieving organizational goals.


EDUCATION

ST. SCHOLASTICA’S COLLEGE MANILA,----------- Bachelor of Arts Major in Mass Communication, Minor in Broadcast Journalism

PACO CATHOLIC SCHOOL,----------- High School Diploma


WORK HISTORY

August 2020-present MARKETING RESEARCH and LEAD GENERATION SPECIALIST / GENERAL
VIRTUAL ASSISTANT, DERMATONICS AUSTRALIA
• Conducts lead generation and market research with a strong online research
capability to independently verify information
• Demonstrated experience validating or cleaning large datasets with a high
degree of accuracy
• Performs data entry, data qualification, database management, and data
analysis to ensure accuracy, consistency, and integrity of records
• Client Services Management – oversees the needs of each client and sales
targets to ensure that customer needs are not only met but exceeded
• Oversees social media management for Facebook, Instagram, and LinkedIn,
creating and scheduling content, responding to audience interactions, and
supporting brand visibility
• Updates and maintains website content, data, and pages using WordPress
• Responsible for tracking product performance, company expenses, manage
cash flow & create invoices in Xero
• Develops, schedules, and monitors email marketing campaigns and
automation workflows through ActiveCampaign to support customer
engagement and lead nurturing
• Managing emails, calendars, monthly sales reports and helps develop
appropriate analytics dashboard
• Preparing reports, coordinates with clients and prepares competitor analysis to
identify major competitors, research their products, sales, and marketing
strategies
• Strong proficiency in Google Suite and other spreadsheet-based tools for
organizing, updating, validating, and maintaining accurate datasets.


March 2019 – January 2020 VIRTUAL ASSISTANT, WOMEN WITH ALTITUDE AUSTRALIA
• Client services, lead generation and market research
• Data entry, managing databases and working on Google Sheets
• Email broadcasts / Automation using Active Campaign
• Social media and event management – Facebook, LinkedIn, Instagram
• Creating and sending custom digital cards for clients
• Send out custom digital invitations and SMS to prospects and existing
members
• Managing emails, calendars, appointments, membership payments, monthly
sales reports, and various admin tasks

April 2016 – August 2018 MARKETING SPECIALIST, DELTEK SYSTEMS (PHILIPPINES), LTD.
• Lead the Prospect Hunting Team. Responsible for project distribution and in
giving instructions to the team regarding research strategies and in ensuring that
the team gathers accurate data meets their daily KPI
• Provided help to management, including hiring and training, coaching and keeps
management updated on team performance. Communicates concerns and
policies among management and tea-----------mbers
• Responsible for prospecting, qualifying, and generating new sales leads to
support the US Sales Team
• Conducted data mining on Federal Business Opportunities and System for
Award Management for specific and targeted marketing campaigns to cultivate
prospect lists
• Responsible for identifying and developing new business prospects from
multiple sources including inbound marketing leads, trade show contacts, and
individual research
• Evaluated the accuracy of information provided by the prospect to increase the
viability of closing a sale
• Collaborated with sales and marketing team in supplementing their demand for
active contact data
• Contributed to process planning and process enhancements, and recommend
improvements
• Responsible for running systems such as Demand Tools, D&B Hoovers, Barbour
ABI, Mint and Netprospex for account and contact mining, mass data cleansing
and updating of contacts list from -----------.

October 2014-March 2016 ASSOCIATE MARKETING SPECIALIST, DELTEK SYSTEMS (PHILIPPINES)
• Performed lead qualification by conducting research on government and private
companies and fill out all required information in -----------
• Converted and managed leads data in a timely manner
• Identified and facilitated updating of outdated and inactive data in
-----------
• Classified inbound emails based on content type and responsible for dispatching
requirements and demands of leads and customers to the appropriate unit
• Responsible for assessing email contents and provide correct data by
transporting details to a digital form
• Responded to queries and requests from key stakeholders upon request
• Collaborated with key stakeholders in supplementing their demand for active contact data.

May 2013-September 2014 ASSOCIATE RESEARCH ANALYST, DELTEK SYSTEMS (PHILIPPINES), LTD.
• Worked with Information Solutions team and with Sales and Account Management teams by providing extensive research and analysis of government and private companies in a team of Sales Representatives to maintain database content.
• Identified the right contacts in specific units, researches and captures new information, updates database content of use to the Account Management team in their government sales and business development activities, such as sales opportunities, news, contacts, etc.
• Interacted with Government officials and industry executives through phone calls and emails to establish better relationships, to collect information and add value to Deltek information products.

July 2011-May 2013
COUNTRY ANALYST, DISCOVERY REPORTS LIMITED
• Conducted research & analysis on Fortune 500 companies and small to medium size enterprises.
• Was responsible for qualifying leads based on factors such as the prospect’s annual turnover, size and business exposure and passing it along to the international correspondents after it has been contacted through email, cold calling and scheduled for a meeting.
• Main task was to negotiate with high level executives.

August 2009-March 2011 BUSINESS DEVELOPMENT EXECUTIVE, ZANETT COMMERCIAL SOLUTIONS PHILIPPINES
• Was responsible for launching Webinar campaigns and gathering data regarding our customer’s markets.
• Conducted intensive research pertaining to our target company’s software products being used and the strategies that we could facilitate to improve their platform.
• Was accountable for assisting the Marketing Department and help develop new business strategies, conduct market analysis and develop new and improved methods for marketing products through various new and traditional media.

December 2006-August 2009 INTERNATIONAL ACCOUNT MANAGER, PROV INTERNATIONAL
• Worked with platforms on geography, rendered exclusive service and professional consulting in IT staffing and augmentation, systems development and integration, and IT infrastructure control and management onshore or offshore.
• Facilitated communication between ProV and its clients to ensure expectations are achieved and/or exceeded.
• Lead the east coast team in Manila and handled personal accounts in the east coast area for market research and intelligence work to determine our competitor’s activities, products and pricing in order to better position the company’s IT Consulting.

January 2005-November 2006 EREP, PEOPLESUPPORT PHILIPPINES, INC.
Gained more knowledge and skills about customer service through training and
practice
• Appointed as assistant Team Leader; has done call evaluation and coaching for
each tea-----------mber to make sure metrics and quality are met and to see to it that
they are well-informed about news and client’s updates.

January 2004-December 2004 CUSTOMER CARE REPRESENTATIVE, CONVERGYS PHILIPPINES SERVICES CORP.
• Acquired customer service knowledge and skills through extensive training and experience.
• Assigned as an OIC to ensure that the agents are coached properly and was tasked to manage the team’s stats and to monitor the progress of each tea-----------mber.
• Handled escalations to guarantee that issues are resolved and improvements are done for the team.


SKILLS

• Lead Generation, Prospect Hunting, Market Research, Business Development, <8efe80624d780eba0c6493ec45140364>Email Marketing and Automation, Data Mining, Data Quality and Data Validation,
Data Management, Customer Service, Coaching, Recruiting, Planning and
Process Enhancements, and Administrative Duties such as Email Management,
Creating Reports and Presentations, Calendar Management, Virtual Assistant
Role, Competitor Analysis, Sales Reports

• Microsoft Office, -----------, Google Suite, Google Analytics,
DemandTools, Netprospex, Qlickview, D&B Hoovers (Workbench Data
Optimizer / Enrichment Tool), -----------, LinkedIn, ZoomInfo, Barbour ABI, Mint,
OneSource, Federal Business Opportunities (-----------), System for Award
Management (-----------)

• Active Campaign, Wordpress, Xero, Meta Business Suite, Dropbox, HubSpot,
PLANN, Canva, Trello, Slack, -----------, Infusionsoft / Keap


PROFESSIONAL TRAININGS ATTENDED

2018 Deltek Global Sales Kickoff
January 22-26, 2018
Washington, DC, USA

----------- Basic Reporting Fundamentals
November 2016
Salesforce Online Webinar

2015 Salesforce Dreamforce
September 14-18, 2015
San Francisco, CA, USA