Currently an Ad Optimization specialist and helping publishers with their revenue growth. I manage and oversee the overall ad inventory of the publishers assigned to us with the help of a few ad operations specialists under me.
Manages and is responsible for optimizing publishers with Audience Aquisition and organic traffic.
Well-versed with the following Ad Optimization tools and strategies:
- Google Publisher Suite ( Google Ad Manager and Google AdSense)
- Google Analytics
- Unified Pricing Floor Optimization
- Setting up Header Bidding and Programmatic demand
- Native Ads
- Direct Deals (Prefered/Private)
Other qualifications:
- Strong oral and written communication skills
- Data Analysis and presentation.
- Graphic Design
Aside from Ad Optimization skills, I also have a strong background in customer service and film and video productions which helped me in establishing good communication with our publishers and help them achieve their business goals.
I am a highly motivated person, result-oriented, focused, a fast learner, and committed to providing exceptional service to my clients.
