I have been a search engine marketing professional since 2007, beginning my career as an Online Marketing Researcher with a focus on lead mining, blogging, competitive analysis, and performance data reporting.
In 2009, I transitioned into paid search marketing, helping businesses achieve their growth objectives by strengthening their online presence through strategic search engine advertising.
I have been a Bing Ads Accredited Professional (formerly Microsoft Advertising Accredited Professional) and a Google AdWords Qualified Individual.
Specialties include: Online brand presence and visibility, traffic acquisition and lead/sales generation, in-depth keyword research, competitive analysis, performance reporting and insights, and end-to-end campaign management and optimization.